Terms and Conditions
Last Updated: 22 October 2026
1. Acceptance & Changes to Terms
These Terms and Conditions ("Terms", "Agreement") constitute a legally binding agreement between you ("User", "Customer", "Creator", or "you") and Afira Technologies Private Limited ("Company", "we", "us", or "our"), governing your access to and use of the RespoFire software-as-a-service platform, website, web application, APIs, dashboard, and related automation services (collectively, the "Service" or "RespoFire").
By registering an account, connecting an Instagram Professional account, subscribing to a plan, or accessing any part of the Service, you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy. If you are entering into these Terms on behalf of a company or other legal entity, you represent and warrant that you have full legal authority to bind that entity to these Terms.
We may revise or update these Terms from time to time to reflect changes in our Service, legal requirements, or commercial practices. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, provide notice via the dashboard or by email to your registered account address. Your continued use of the Service following the effective date of updated Terms constitutes your agreement to the revised Terms.
2. Service Description & Eligibility
RespoFire is an AI-powered conversational sales assistant and direct message automation platform designed for Instagram Professional accounts (Business and Creator accounts). The Service provides keyword-triggered comment replies, private direct message responses, grounded conversational product inquiries based on customer-configured product catalogs, CRM lead prioritization, and human takeover mechanisms.
To be eligible to access and use RespoFire, you must:
- Be at least 18 years of age or the legal age of majority in your jurisdiction.
- Maintain an active Instagram Professional account (Business or Creator account) authorized directly via official Meta Instagram Login.
- Possess all necessary rights, licenses, and permissions to connect your Instagram account and manage its messages and comments through Meta APIs.
- Ensure your business activities, advertising, and promotions comply with all applicable local, national, and international laws, regulations, and industry standards.
3. User Accounts, Workspaces & Roles
When registering for RespoFire, you must provide accurate, current, and complete registration information. Your account is organized into one or more Workspaces. Depending on your subscription plan, you may invite team members to your workspace with specific role-based permissions:
- Owner: Full operational and administrative control, including workspace settings, billing management, subscription upgrades and cancellations, member administration, and account deletion.
- Admin: Administrative control, including subscription management, billing settings, team member invitations, and integration configuration.
- Manager: Operational management of automations, product catalog data, customer lead stages, and conversation assignments.
- Agent: Operational access to view conversations, send manual messages during human takeover, and manage customer interactions.
- Viewer: Read-only access to view conversation history, analytics, and reports without operational or messaging capabilities.
Account Security & Credentials: You are responsible for maintaining the confidentiality of your login credentials and for all activities that occur within your workspace. You must not share your account credentials with unauthorized individuals. Afira Technologies Private Limited manages platform-level credentials and integration access tokens through dedicated server-side security safeguards. You must connect your Instagram accounts only through the authorized Meta authentication process and must not attempt to extract, intercept, or tamper with internal tokens or credentials. You agree to notify us immediately at support@respofire.com upon becoming aware of any unauthorized access or security breach.
4. Meta & Instagram Platform Dependencies
RespoFire is built upon Meta's official Graph API infrastructure. As a condition of using the Service, you acknowledge and agree that:
- Exclusive Official API Use: RespoFire interacts with Instagram exclusively via official Meta Graph API endpoints. We do not use scrapers, headless browser automations, or password-based logins.
- Independent Application: RespoFire is operated by Afira Technologies Private Limited and is an independent software application. RespoFire is not sponsored, endorsed, administered by, or partnered with Meta Platforms, Inc. or Instagram. Instagram and Meta are registered trademarks of Meta Platforms, Inc.
- Mandatory Meta Policy Compliance: You must comply at all times with the Meta Platform Terms, Meta Developer Policies, Instagram Terms of Use, and Instagram Community Guidelines.
- Independent Meta Control & Account Enforcement: Meta Platforms, Inc. independently controls Instagram, its APIs, platform availability, access restrictions, and account enforcement under its own terms and community policies. RespoFire cannot guarantee that Meta will continuously maintain API access, approve specific permissions, or refrain from restricting or suspending an Instagram account, and RespoFire does not control Meta's independent enforcement decisions. Automated message delivery, webhook receipt, and Instagram interactions depend directly on Meta API availability and account-level rate limits. While Afira Technologies Private Limited is not liable for service interruptions, delivery latency, or account enforcement resulting directly from Meta platform actions, outages, or independent enforcement decisions beyond our direct control, nothing in these Terms exempts RespoFire from responsibility for its own acts, omissions, security failures, or contractual obligations, and mandatory statutory rights under applicable law remain unaffected.
5. AI Conversational Automation, Messaging & Human Takeover
RespoFire incorporates artificial intelligence technologies to assist workspace members in responding conversationally to customer inquiries across connected Instagram Professional accounts.
Inbound Initiation & Recipient Eligibility: In compliance with official Meta Instagram Messaging API policies, automated direct messages can only be sent to Instagram users who have initiated an interaction with your connected Instagram Professional account (such as sending an inbound direct message or posting a comment). RespoFire cannot and does not initiate cold, unsolicited outbound messages.
Meta Messaging Windows, Private Replies & Retries: All automated outbound communications operate strictly within Meta's applicable messaging parameters and official API constraints:
- Standard 24-Hour Messaging Window: Direct message replies are sent only within the standard 24-hour messaging window opened by a customer's inbound direct message (or up to 7 days when opened by a user responding to Click-to-Instagram Direct ads, in accordance with applicable Meta platform policies). If the 24-hour window expires without a new inbound interaction from the customer, automated direct message replies cannot be sent.
- Comment Private Replies: In accordance with official Meta documentation, automated private replies to public comments on your professional posts, reels, or ads posts may be sent within 7 days of the comment creation timestamp (or during the active broadcast for Instagram Live comments) and are strictly limited to exactly one private direct message per comment under Meta platform rules. A private reply does not open an ongoing messaging window; subsequent messages cannot be sent unless the recipient replies to the private message in direct messages, which then opens a standard 24-hour window.
- Expired Messaging Windows, Delivery Failures & Retries: Messaging window eligibility is evaluated authoritatively at the moment of message dispatch. In the event of temporary network latency, processing delays, or delivery retries following transient errors, retried delivery attempts never permit, extend, or bypass Meta's applicable messaging windows. If the messaging window has expired by the time a delayed or retried message is processed, dispatch is permanently blocked to maintain strict platform compliance. Contractual terms and software retries do not excuse delivery outside Meta's permitted messaging windows.
- Platform and Delivery Dependencies: All messaging is subject to Meta's applicable platform rules, account-level rate limits, and network API availability.
Grounded Knowledge Architecture & AI Limitations: The Service is designed to ground automated responses in the product catalog data, business profile information, and FAQs configured in your workspace. While prompt controls and grounding safeguards are implemented to align responses with your business information, artificial intelligence models may occasionally generate inaccurate, incomplete, or unexpected outputs. Afira Technologies Private Limited does not warrant that every AI response will be completely error-free or free from fabrication.
Creator Editorial Responsibility: You retain complete editorial control and legal responsibility for all content, catalog information, pricing, links, trigger keywords, and outgoing messages dispatched through your account. You must verify that your catalog data, pricing, and promotional terms are accurate, up to date, and legally compliant.
Customer Businesses Disclaimer: RespoFire provides software automation tools to workspace owners and creators; RespoFire is not a merchant, broker, or seller of the products or services offered by users through Instagram. Any transactions, customer orders, shipping, deliveries, returns, or product refunds relating to goods or services offered by creators are solely between the creator and their customers.
Automated Experience Disclosures & Human Takeover: Where required by applicable law, you are responsible for informing users that they are interacting with an automated AI service. RespoFire provides a human takeover mechanism: an authorized workspace member (Owner, Admin, Manager, or Agent) can take over a conversation, moving it to an active human-managed state. When a conversation is transitioned to human takeover, automated AI responses are paused for that thread, allowing your human team to interact directly with the customer. Team members can release the thread back to AI automation when manual assistance is concluded.
6. Acceptable Use Policy & Prohibited Conduct
You agree to use RespoFire only for lawful commercial and business purposes. You must not use the Service to:
- Send unsolicited bulk messages (spam), unprompted marketing broadcasts, cold outbound direct messages, or messages outside Meta's permitted messaging windows.
- Attempt to circumvent Meta's restriction permitting only one private reply per comment, or send deceptive, repetitive, or unauthorized automated replies.
- Engage in deceptive, fraudulent, misleading, or predatory advertising practices.
- Promote prohibited goods, illegal services, counterfeit items, multi-level marketing (MLM) schemes, weapons, adult content, or regulated substances in violation of applicable laws or Meta Commercial Policies.
- Harass, threaten, abuse, or defame any individual, follower, or customer.
- Circumvent, disable, or tamper with security features, rate limiters, token safeguards, or quota enforcement mechanisms.
- Reverse engineer, decompile, disassemble, or attempt to extract source code or underlying algorithms of the Service.
- Resell, sublicense, distribute, or operate RespoFire as a white-labeled, shared, or resold service without express written agreement.
Violation of this Acceptable Use Policy may result in immediate suspension or termination of your workspace without notice or refund.
7. Subscription Plans, Billing & Cancellations
Plan Tiers & Quotas: RespoFire offers three tiers as detailed on our Pricing page:
- Starter: $0 / month (Free tier. 100 unique contacts, 100 AI conversations / month, 1 connected Instagram account, 1 team seat, unlimited keyword & rule-based DM automations).
- Growth: $39 per month, billed monthly in advance. (1,000 unique contacts, 1,000 AI conversations / month, 2 connected Instagram accounts, 3 team seats, dynamic catalog recommendations).
- Pro: $99 per month, billed monthly in advance. (5,000 unique contacts, 3,000 AI conversations / month, 5 connected Instagram accounts, 10 team seats, Purchase Intent Engine, priority customer support).
AI Conversation Quotas & Limit Enforcement: Monthly AI conversation allowances apply to conversations assisted by artificial intelligence during your monthly billing cycle. When a workspace reaches its monthly AI conversation limit, automated AI-generated responses stop for further conversations until the quota resets at the start of the next billing cycle or until you upgrade to a plan tier with higher conversation allowances. Reaching the AI conversation quota does not incur overage fees, automatic billing adjustments, or extra charges, nor does it halt deterministic keyword-matching automations or manual human messaging through the inbox. Conversations that were already initiated and engaged with AI assistance within the active billing period remain eligible to receive responses up to the per-thread generation safety cap.
Billing Terms & Payment Processing: The Starter tier is free of charge. Paid plans (Growth and Pro) are available. Paid subscriptions are billed in advance on a recurring monthly basis from the date of subscription. Payments are securely processed through authorized, PCI-DSS compliant third-party payment gateways, including Razorpay. RespoFire does not store raw credit card numbers or card security codes on its servers. By subscribing to a paid plan, you authorize recurring monthly charges to your chosen payment method until cancelled. Prices are denominated in US Dollars ($ USD) or applicable local checkout currency displayed during checkout. Prices are exclusive of applicable taxes, including Goods and Services Tax (GST) or other transaction taxes where applicable, which will be calculated and charged at checkout. RespoFire operates strictly on monthly cycles and does not offer annual billing terms.
Upgrades, Downgrades & Plan Changes: You can change your subscription tier directly from your workspace dashboard at any time:
- Plan Upgrades Take Effect Immediately: When you upgrade to a higher tier, your higher quotas, expanded features, and additional account allowances take effect immediately upon successful payment processing.
- Plan Downgrades Take Effect at Next Billing Cycle: When you downgrade to a lower tier, you retain full access to your existing higher-tier features, allowances, and quotas through the conclusion of your current paid billing period. The lower plan tier and its corresponding limits take effect at the start of your next billing cycle.
Cancellation & Transition to Free Tier: You may cancel your subscription renewal at any time directly through your workspace billing settings or by contacting support@respofire.com. Cancellation takes effect at the conclusion of your current billing cycle, stopping future renewal charges. You retain full access to your paid tier features and quotas until the end of the paid billing period. At the end of the period, your workspace transitions automatically to the free Starter tier without deletion of your catalog, automation rules, or customer conversation records.
Refunds: Voluntary subscription cancellations do not entitle you to a refund for unused time in the active billing period. Genuine billing discrepancies, duplicate charges, or verified prolonged platform outages within the Company's direct control will be reviewed and refunded in accordance with our Cancellation & Refund Policy. Nothing in these Terms limits any mandatory statutory consumer rights that cannot be waived or modified by contract under applicable law.
8. Intellectual Property, Customer Data & Feedback
Company Property: All rights, title, and interest in and to the Service (including all software, user interfaces, code, designs, algorithms, documentation, logos, and trademarks) are and remain the exclusive property of Afira Technologies Private Limited and its licensors. RespoFire is a brand and trademark of Afira Technologies Private Limited.
Customer Data Ownership: You retain all ownership rights in and to your proprietary data, product catalogs, brand trademarks, logos, and customer records uploaded to or processed through your workspace. You grant Afira Technologies Private Limited a limited, non-exclusive license to host, process, and transmit your data solely to provide, secure, and maintain the Service on your behalf.
Feedback: If you submit suggestions, ideas, or feedback regarding the Service, Afira Technologies Private Limited may freely use, modify, and incorporate such feedback without compensation, attribution, or accounting to you.
9. Service Availability, Suspension & Termination
We strive to provide continuous platform availability with high reliability. However, the Service is provided on a commercially reasonable efforts basis. Scheduled maintenance, software updates, and emergency security patches may cause temporary downtime.
Afira Technologies Private Limited reserves the right to immediately suspend or terminate your workspace access if: (a) you materially breach these Terms or our Acceptable Use Policy; (b) your account incurs unpaid subscription fees after notice; (c) your connected Instagram account is revoked or flagged by Meta for abusive practices; or (d) required by law, regulation, or court order.
User Termination & Account Data: You may discontinue your use of the Service at any time and may disconnect your connected Instagram accounts or close your account through your workspace settings or by contacting support@respofire.com. Disconnecting an Instagram account revokes integration access tokens and halts automated messaging, but does not by itself erase historical CRM records or catalog data. To request permanent deletion of personal or workspace data, follow the instructions on our Data Deletion page or check request progress at https://respofire.com/data-deletion/status.
10. Disclaimers of Warranties & Beta Features
From time to time, we may offer preview, beta, or experimental features. Beta features are provided for testing and evaluation purposes only, may contain defects, and are provided "AS IS" without warranty or support commitments.
11. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW:
- IN NO EVENT SHALL AFIRA TECHNOLOGIES PRIVATE LIMITED, ITS DIRECTORS, EMPLOYEES, PARTNERS, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS REPUTATION, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF OR INABILITY TO USE THE SERVICE.
- AFIRA TECHNOLOGIES PRIVATE LIMITED SHALL NOT BE LIABLE FOR DAMAGES RESULTING SOLELY FROM THIRD-PARTY PLATFORM ACTIONS, INCLUDING INDEPENDENT META GRAPH API OUTAGES, INSTAGRAM RATE-LIMITING, INDEPENDENT ACCOUNT ENFORCEMENT ACTIONS BY META BEYOND OUR DIRECT CONTROL, OR ERRORS IN THIRD-PARTY AI MODELS. NOTHING IN THIS SECTION PURPORTS TO EXCLUDE OR LIMIT RESPOFIRE'S LIABILITY FOR ITS OWN ACTS, OMISSIONS, SECURITY FAILURES, OR BREACH OF CONTRACTUAL OBLIGATIONS, AND MANDATORY STATUTORY RIGHTS UNDER APPLICABLE LAW REMAIN UNAFFECTED.
- IN NO EVENT SHALL THE TOTAL AGGREGATE LIABILITY OF AFIRA TECHNOLOGIES PRIVATE LIMITED FOR ALL CLAIMS RELATING TO THE SERVICE EXCEED THE TOTAL AMOUNT ACTUALLY PAID BY YOU TO THE COMPANY IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO LIABILITY (OR $100 USD IF YOU HAVE USED ONLY THE FREE STARTER TIER).
12. Indemnification
You agree to defend, indemnify, and hold harmless Afira Technologies Private Limited, its officers, directors, employees, and agents from and against any third-party claims, damages, liabilities, losses, costs, and expenses (including reasonable legal fees) arising out of or related to: (a) your use of the Service; (b) your product catalog, marketing content, promotional claims, or automated messages sent through your connected accounts; (c) your breach of these Terms or Acceptable Use Policy; or (d) your violation of Meta Platform Terms, Developer Policies, or third-party rights.
13. Governing Law & Jurisdiction
These Terms and any disputes arising out of or relating to them or the Service are governed by the laws of India. Subject to applicable law, the courts of competent jurisdiction in Chennai, Tamil Nadu, India, shall have exclusive jurisdiction over all disputes arising out of or relating to these Terms or the Service.
14. Publicity
We respect your brand identity. We will not use or display your business name, logo, trademark, or Instagram handle to identify you as a customer in our marketing materials, website, or promotional case studies without your express prior consent obtained in writing or via email. Giving publicity consent is never a condition of using the Service. If you grant consent, you may withdraw it at any time for future promotional materials by contacting support@respofire.com.
We may publish aggregated, anonymized statistics regarding platform usage, performance, or message volumes that do not identify you, your business, or any individual.
15. General Legal Provisions
Entire Agreement: These Terms, together with our Privacy Policy and Cancellation & Refund Policy, constitute the entire agreement between you and Afira Technologies Private Limited regarding the Service, superseding any prior agreements or understandings.
Severability: If any provision of these Terms is found to be unlawful, void, or unenforceable, that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions will remain in full force and effect.
Waiver: No waiver of any term of these Terms will be deemed a further or continuing waiver of such term or any other term, and our failure to assert any right or provision shall not constitute a waiver.
Assignment: You may not assign or transfer your rights or obligations under these Terms without our prior written consent. Afira Technologies Private Limited may assign its rights and obligations under these Terms without restriction in connection with a merger, acquisition, corporate reorganization, or sale of assets.
Force Majeure: Neither party will be liable for any failure or delay in performance resulting from causes beyond reasonable control, including natural disasters, acts of God, war, terrorism, civil disturbances, labor disputes, power outages, internet or telecommunication failures, or third-party platform interruptions (including Meta Graph API outages).
16. Contact Information & Legal Notices
If you have any questions, customer inquiries, or formal legal notices concerning these Terms and Conditions, please contact us:
Afira Technologies Private Limited
Product: RespoFire
Registered Office: 7th Floor, RR Tower 4, Thiru Vi Ka Industrial Estate, Guindy Industrial Estate, Chennai 600032, Tamil Nadu, India
Support and Formal Notices: support@respofire.com
Data Deletion Instructions: https://respofire.com/data-deletion
Data Deletion Status: https://respofire.com/data-deletion/status